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TPAs, health insurers, and managed care organizations rely heavily on the products, services, technologies, and expertise of a wide variety of service vendors to help them perform effectively. And, each month, a host of new products and services are introduced to help payors increase their efficiency and contain the rise in healthcare costs. Keeping up with all of these changes is a daunting task and few companies have the capability (personnel, time, access to information, expertise, etc.) to conduct a thorough review and evaluation of the market. Manufacturers and suppliers of products and services to this market often find it difficult to differentiate themselves or gain the attention they need to effectively launch their offering. Enter TPA Network.
Consulting Services
When a company wants to open or expand a market, develop a new product line, or effect a strategic relationship, they need individuals who possess extensive industry experience and expertise, and broad industry contacts. TPA Network offers its clients a reliable, high-quality alternative to in-house resources and a high level of practical experience and know-how. Our kind of experience and expertise is very difficult to find, and very expensive when retained in the form of full-time, permanent employees…especially when the need is temporary or sporadic.
TPA Network professionals can
o help you to identify new business models,
o evaluate and enhance your operating methods,
o conduct market research and competitive analysis,
o define traditional and non-traditional distribution channels,
o evaluate and refine prospective market opportunities, and
o help you to avoid problems that are not obvious to those with less experience or expertise.
Marketing Services
TPA Network professionals have decades of experience marketing to payors of all types. We are adept at identifying innovative channel marketing methods and novel ways to promote products and services aimed at payors. Often times, our understanding of the industry, and the way in which TPAs and other payors think and work, provides an invaluable resource to service providers who do not have such experience and insight.
As industry experts with decades of hands-on administrative, operational and sales and marketing experience, we are able to capitalize on our resources in unique ways. By example, we author industry-specific White Papers that are aimed at identifying and validating new business approaches, technologies, products and services. Thoroughly researched, and reviewed by a panel of some of the industry’s most respected authorities, they are widely read and respected throughout the industry and, as such, represent a proven means by which to draw attention to a new product, service, or approach toward business.
Marketing to TPAs and other MCO professionals is a very difficult, and often underestimated, task. These people are busy executives who are approached by salesmen on an almost constant basis, and they are typically very effective at insulating themselves from solicitation. However, because we have business and personal relationships with the principals and executive management of 200+ TPAs, PPOs, HMOs, and health insurers, we are often able to arrange audiences that others cannot.
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